On Tuesday, fintech firm One 97 Communications, the parent company of Paytm, announced a strategic partnership with Axis Bank to deliver advanced point of sale (POS) solutions and card payment machines. This collaboration aims to integrate Paytm’s electronic data capture (EDC) devices into Axis Bank's extensive merchant network.
The EDC devices offered by Paytm are equipped with integrated software designed to provide a comprehensive range of store management services. These include inventory management, invoice generation, promotions and discounts, sales tracking, reporting, and customer relationship management (CRM). By incorporating these features, Paytm's devices aim to streamline transaction processes and enhance operational efficiency for merchants.
A Paytm spokesperson highlighted the benefits of this partnership, noting that the integration of Paytm's POS solutions with Axis Bank’s merchant network will boost transaction efficiency and improve overall store management. The collaboration is expected to extend Paytm’s technology to a broader merchant base through Axis Bank, thereby enhancing customer engagement and satisfaction.
The partnership is set to strengthen the capabilities of both Paytm and Axis Bank, enabling merchants to leverage advanced technology to grow their businesses more effectively.